Comments on: Northwest Airlines (aka Delta) fights for the name “northwest”

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By: United Airlines takes on United Airways – Can we guess the victor? | Airline Reporter | Blogging on the airline business

Thu, 30 Jun 2011 15:22:59 +0000

[...] and it makes sense to defend it. Sometimes airlines can go a bit too far defending their name (I am talking to you ex-Northwest Airlines/Delta), but this case seems worth [...]

By: Durand

Durand — Mon, 23 Nov 2009 10:55:49 +0000

I don’t know the key to success, but the key to failure is trying to please everybody.

By: David Parker Brown

David Parker Brown — Mon, 17 Aug 2009 15:38:46 +0000

Hey R Tib, I am pretty sure that of the 10,000 plus businesses with “Northwest” in their name, someone had it before Northwest Airlines had it as well.

By: jennywa

jennywa — Sat, 15 Aug 2009 02:57:44 +0000

They should pick a new name-Delta West?

By: NSLSmith

NSLSmith — Thu, 13 Aug 2009 18:44:29 +0000

“Northwest” is merely descriptive (merely geographically descriptive) so it is unprotectable. Thing is, trademarking a name does not mean it is protectible (it is merely a rebuttable presumption brought about by registration). “Northwest Airlines” probably acquired secondary meaning, but NWA is barking up a precedentally unfriendly tree. They probably expect GoNorthwest.com to fold under their lawyer-might. Thing is – so far, in courts, large corporations have had to kowtow to those first in time to register a domain name (totally different than a trademark) with a legitimate intent. Sell your NWA stock for law school tuition folks!!! It would be a good trade given these execs’ decisions…

By: MP

MP — Thu, 13 Aug 2009 18:21:11 +0000

I don’t understand what Delta’s strategy is in all of this? Why do they want the rights to the name if they are no longer going to use “Northwest Airlines?” Is it so they can sell it in the future? Or is it for the principal of the matter – if so, what a waste of time and money. But, don’t they say, any publicity is good publicity…

By: Anonymous

Anonymous — Thu, 13 Aug 2009 11:42:25 +0000

Well, northwest was an ordinal compass direction (and delta was a topographical feature) long before it was an airline, long before the Wright Brothers and long before the birth of it’s headquarters country. The compass and landmasses cannot sue!

By: R Tib

R Tib — Wed, 12 Aug 2009 12:53:55 +0000

Well, I don’t know – if someone was using their name without permission then Delta has every right to go after them. After all, Northwest Airlines was around first.